My name is Andrei and I am a BSc Marketing student at University of Southampton. SportMktg came out as an idea of sharing with you my research in marketing, consisting of interesting analysis, useful insights and case studies from the world of commercial sport.
At the age of 18, I took upon the Marketing Manager role at FC Fortuna Poiana Câmpina, in the second Romanian division. This made me was the youngest member of the decision board of a professional football club in Romania. I have also cooperated with a football players representation agency, bringing foreign football players for trials in Romania.
My passion for sports was at first exercised through journalism as I started to write for multiple sport websites in Romania from a very young age and I collaborated with Gazeta Sporturilor, the biggest sport newspaper in Romania, covering multiple football matches from lower divisions as photojournalist.
I strongly believe in the young people’s personal development through non-formal education. As a result, I was involved in multiple projects with several NGOs such as: Leaders, Club LMT or Youth Academy Romania.
Between 2017-2018, I completed a year-long placement in Marketing & Communications at London Sport, organisation that aims to make London the #MostActiveCity in the world, by inspiring 1,000,000 people to be more physically active by 2020.