Nike makes it count

One of my favourite videos is Casey Neistat's Make It Count for Nike. http://www.youtube.com/watch?v=WxfZkMm3wcg Apparel and footwear is one of the most competitive global industries. Competition is driven by large companies and retailers benefiting from economies of scale, streamlined business operations, lean supply chains and big data analytics (Euromonitor, 2017). One of the giants that … Continue reading Nike makes it count

Where progress is the only way – Lessons from APOEL

The great collaboration between SBI Barcelona, Result Sports and FCBusiness brought me the chance to take part in another insightful webinar with Marios Christodoulou, Operations Manager at APOEL Nicosia, the club that brought the Cypriot football at the table of Europe’s giants. Marios, SBI alumnus himself, has been working at APOEL since 2013 and had … Continue reading Where progress is the only way – Lessons from APOEL

The key of the strongest club-fans relationship in European football

If you aim to outline a list of the most successful football teams in European football, a good place to start could be the UEFA Champions League past winners list. The most wanted trophy at club level in Europe has its select spot in the cabinet of Borussia Dortmund, the German giant crowned European Champion in 1997 … Continue reading The key of the strongest club-fans relationship in European football