One of my favourite videos is Casey Neistat's Make It Count for Nike. http://www.youtube.com/watch?v=WxfZkMm3wcg Apparel and footwear is one of the most competitive global industries. Competition is driven by large companies and retailers benefiting from economies of scale, streamlined business operations, lean supply chains and big data analytics (Euromonitor, 2017). One of the giants that … Continue reading Nike makes it count
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In August 2016, London Sport announced the ‘House of Sport’ project. In less than a year, it became reality. Read below what it means for the Capital and how I got the chance to get involved in this project. London Sport aims to make London the #MostActiveCity in the world. In order to do this, the … Continue reading Welcome to House of Sport
This summer, London has proved to be once again an excellent host for major sports events. World ParaAthletics Championships and IAAF World Championships brought Mo Farah and Usain Bolt to the Queen Elizabeth Olympic Park in a celebration of physical activity and sport in the capital. These events have obviously attracted the interest of major companies … Continue reading Sponsorship Activations at World Athletics Championships
As the new Premier League season is set to start, I’ve decided to share with you a mock sponsorship proposal that I put together during the 2016-17 season of the most domestic competition in European football. The document can represent the basis for a sponsorship proposal and it starts from the idea of inviting potential … Continue reading Celebrate with us. The basis of a sponsorship proposal for Arsenal FC
Andrei Angelescu 