Celebrate with us. The basis of a sponsorship proposal for Arsenal FC

As the new Premier League season is set to start, I’ve decided to share with you a mock sponsorship proposal that I put together during the 2016-17 season of the most domestic competition in European football.

The document can represent the basis for a sponsorship proposal and it starts from the idea of inviting potential partners to celebrate with all the stakeholders of the club, but mainly with the most important ones: the fans and the players. This is transmitted by making use of images that emphasize the community nature of the Arsenal brand.

The insights from the presentation are collected by myself from various sources and some of the information was adopted from Arsenal’s philosophy and business strategy.

I am looking forward for any feedback or thoughts about the most important elements of a sponsorship proposal in the comments section or on social media.

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