Sponsorship Activations at World Athletics Championships

This summer, London has proved to be once again an excellent host for major sports events. World ParaAthletics Championships and IAAF World Championships brought Mo Farah and Usain Bolt to the Queen Elizabeth Olympic Park in a celebration of physical activity and sport in the capital. These events have obviously attracted the interest of major companies … Continue reading Sponsorship Activations at World Athletics Championships

Celebrate with us. The basis of a sponsorship proposal for Arsenal FC

As the new Premier League season is set to start, I’ve decided to share with you a mock sponsorship proposal that I put together during the 2016-17 season of the most domestic competition in European football. The document can represent the basis for a sponsorship proposal and it starts from the idea of inviting potential … Continue reading Celebrate with us. The basis of a sponsorship proposal for Arsenal FC

#Snapstory. Southampton – Internazionale Milano

These days football clubs are looking to enhance their online presence more and more, using all the available tools. It was just a matter of time until Snapchat became a 'must' for all the football clubs with strong marketing departments. This week, as I attended the fourth matchday of Europa League Group Stage, I tried to … Continue reading #Snapstory. Southampton – Internazionale Milano