The Journey Has Just Begun

At the beginning of this term I chose to embark the Living and Working on the Web ‘journey’ with the aim of improving my digital literacy and learning how to work more effectively on the web. Now looking back, I realise that I accomplished much more than that.

As advised at the beginning of #UOSM2008, I completed the digital profile self-test. Now that the module is almost finished, I decided to review it and to explore my development. The result was summarised in the adjacent infographic.

Even if before starting #UOSM2008 I had a relatively rich online presence, with active accounts on Facebook, Twitter and LinkedIn and an existing blog, the module made me significantly improve in several areas of my digital profile.

A summary of my development on the main channels that I use is captured in the following slideshow.

This slideshow requires JavaScript.

I managed to increase my connections networks on Facebook and Twitter, but the most impressive progress was recorded on LinkedIn. By being more confident about my profile, I dared to contact professionals that could make an impact on my career through their advice.

Reply to one of my interactions with professionals from the football industry

Furthermore, in order to reduce my online presence to a single web page, I created an about.me account.

Apart from helping me to enrich my digital skills, the module allowed me to explore and reflect on 5 topics which helped me to redeem my digital citizenship. A summary of the performance of my posts is captured in the infographic below.

I considered all the topics quite engaging and the comments of my peers always allowed me to explore new concepts and resources. However, my most successful article was the last one, as I made use of all the skills developed along this module.

Another key learning of the module is related to the digital knowledge and skills acquired. Writing weekly blog posts proved to be a progressive way to learn. Thereby, after attending a webinar and writing a review about it on my blog, I received the appreciation of one of the organisers and the main speaker through LinkedIn. Their messages can be seen below.

Furthermore, the organiser shared the article on his LinkedIn account and it got 21 likes.

I believe that the quality of the post was improved a lot by making appropriate use of infographics. If at the beginning of the module, I was unsure about how to design an effective infographic, now I consider myself very comfortable with creating these. This, along with my ability of creating videos and other types of illustrations, made me award myself 5* in the content creation section, where I consider that I recorded the most significant progress.

The following presentation aims to introduce a selection of digital tools that can generate the desired content.

So that is the big question. What’s next for me? Firstly, I am intending to establish my online presence even more. Some of my profile pictures (as on LinkedIn) need an update with more recent ones. I am also planning on continuing to write sport-related articles on my blog: sportmktg.net, working towards the goal of becoming a digital influencer in the sports marketing industry. I tried to reflect more on my experience during #UOSM2008 in the video below.

 

Word count: 543 words

References:

BBC (2016) BBC News: Job hunting: How to promote yourself online – BBC News. Available from: http://www.bbc.co.uk/news/av/business-25217962/job-hunting-how-to-promote-yourself-online [Accessed 26 May 2017].

Bullock, L. (2016) LilachBullock: How to Design Beautiful Infographics Tips, Tricks & Useful Tools. Available from: https://www.lilachbullock.com/tools-design-infographics/ [Accessed 26 May 2017].

Trend Hunter (2013) YouTube: Social Media Branding Strategies: Sean Beckingham Talks About Creating an Online Presence. Available from: https://www.youtube.com/watch?v=bp4oUC_GBu8 [Accessed 26 May 2017].

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