Football became a different kind of deal in the Premier League. With huge amounts of money being earned by the clubs from broadcasting and sponsors, the most… Read more “The Value of Continuity in the Premier League”
One of my favourite videos is Casey Neistat‘s Make It Count for Nike.
In August 2016, London Sport announced the ‘House of Sport’ project. In less than a year, it became reality. Read below what it means for the Capital and… Read more “Welcome to House of Sport”
This summer, London has proved to be once again an excellent host for major sports events. World ParaAthletics Championships and IAAF World Championships brought Mo Farah and Usain… Read more “Sponsorship Activations at World Athletics Championships”