Nike makes it count

One of my favourite videos is Casey Neistat's Make It Count for Nike. http://www.youtube.com/watch?v=WxfZkMm3wcg Apparel and footwear is one of the most competitive global industries. Competition is driven by large companies and retailers benefiting from economies of scale, streamlined business operations, lean supply chains and big data analytics (Euromonitor, 2017). One of the giants that … Continue reading Nike makes it count

Sponsorship Activations at World Athletics Championships

This summer, London has proved to be once again an excellent host for major sports events. World ParaAthletics Championships and IAAF World Championships brought Mo Farah and Usain Bolt to the Queen Elizabeth Olympic Park in a celebration of physical activity and sport in the capital. These events have obviously attracted the interest of major companies … Continue reading Sponsorship Activations at World Athletics Championships

Celebrate with us. The basis of a sponsorship proposal for Arsenal FC

As the new Premier League season is set to start, I’ve decided to share with you a mock sponsorship proposal that I put together during the 2016-17 season of the most domestic competition in European football. The document can represent the basis for a sponsorship proposal and it starts from the idea of inviting potential … Continue reading Celebrate with us. The basis of a sponsorship proposal for Arsenal FC

About Sport Marketing at The Drum’s Sport Briefing

On Thursday, 3 August, Fnatic's concept store - Bunkr, hosted The Drum's Sports Briefing, a special evening dedicated to the latest trends and developments in sports marketing. The main debate topics included: how is the sports marketing industry evolving, what can businesses learn from these developments, best practices for increasing audience engagement and brand advocacy, … Continue reading About Sport Marketing at The Drum’s Sport Briefing