Wrap-up: Sport Business Chain 2018

For 3 days, Sport Business Chain became the capital of sport business in Eastern Europe. Just days after the World Football Summit in Madrid, some of Europe's most appreciated academics and practitioners got together to celebrate the passion for sustainability and effective management in sport. All the speakers, including former athletes, policymakers, consultants, planners and … Continue reading Wrap-up: Sport Business Chain 2018

Sport Business Chain – Adding a New Dimension to the Eastern European Sport Business

At the end of September, I will attend Romania's and probably Eastern Europe's first international event for sport business practitioners and enthusiasts. Why this first of a kind event is so important and how can it inspire change in an old-fashioned and often left-behind system? Read on to find out more. Eastern Europe... In the … Continue reading Sport Business Chain – Adding a New Dimension to the Eastern European Sport Business

Some Things from #SportsDataLondon Day 2

The Sport Performance Data & Fan Engagement Summit continued today in London with some intellectually stimulating presentations and discussions with some of the innovators of the industry. I summarised some of the key points below. Thanks to the Sports Innovation Network for putting together this fantastic two-day event. See the highlights of #SportsDataLondon Day 1 … Continue reading Some Things from #SportsDataLondon Day 2

Some Things from #SportsDataLondon Day 1

First day of #SportDataLondon was nothing less than expected... a day where some of the best companies and professionals from the industry got together and discussed how data can be used to monitor and increase fan engagement and sports performance. I summarised some of the key points discussed by the speakers in a short post … Continue reading Some Things from #SportsDataLondon Day 1

About Sport Marketing at The Drum’s Sport Briefing

On Thursday, 3 August, Fnatic's concept store - Bunkr, hosted The Drum's Sports Briefing, a special evening dedicated to the latest trends and developments in sports marketing. The main debate topics included: how is the sports marketing industry evolving, what can businesses learn from these developments, best practices for increasing audience engagement and brand advocacy, … Continue reading About Sport Marketing at The Drum’s Sport Briefing