Nowadays, a new generation of workforce with an emerging culture becomes known. The digital revolution enabled a new model of collaboration, which leads to better innovation and higher performance (Tapscott, 2014). As the process is now led by creativity, the new approach is more favourable for an online professional profile. But, as this video suggest, the challenge is to write what you do best in the right places (BBC, 2013). How can you make it count?
The digital revolution improved the employers’ approach on recruitment, changing the talent management system as shown above.
This infographic shows the massive role of social media in recruitment. 96% of the recruiters use social media and the number is probably greater for those who look at any aspect of the online professional profiles.
It also shows that the ‘professional social network’ LinkedIn is the most popular for recruitment purposes, but Facebook and Twitter are also a big part of it too. It’s surprising, considering their ‘unprofessional roots’. Thereby, our feeds are vulnerable when posting unsuitable content. Solutions for those who want to be very rigorous with the online privacy can be found here.
However, employers are still cautious when it comes to approaching candidates on social media. Invading this space seen as private with advertising, can feel like turning up at a university house party with a careers brochure (Noonan, 2017).
Recently, I tried to improve my online professional profile, part of my attempt to find a placement. I found some useful tips on the topic in this video. The second point: networking and being engaged with professionals from your industry, also emphasised by Snowdon’s article (2011) is the most important to me.
For the extra points in building the online professional profile, I think blogging is a great showcase. Even if it seems to be missing from the recruiters’ scanning, putting your blog forward shows passion, enthusiasm, dedication, and motivation (The Employable, 2014).
A success story is Barack Obama’s case. His administration made him one of the most influential people on the internet. This fact is still growing after the end of his mandate as his accounts were kept active. On Twitter, his posts from @POTUS were moved to @POTUS44 which became Obama’s ‘presidential archive’, with Trump taking over the first one.
But unsuitable content can also ruin you. See the unfortunate case of Justine Sacco.
All in all, authenticity can make your online professional profile count. By using LinkedIn along with other online platforms can make you convincing, but activities as blogging make you stand out. However, once established, your online professional profile can bring unexpected rewards.
BBC (2013) BBC News: Job hunting: How to promote yourself online – BBC News. Available from: http://www.bbc.co.uk/news/business-25217962 [Accessed 12 March 2017].
Bogost, I. (2017) The Atlantic: Obama Was Too Good at Social Media. Available from: https://www.theatlantic.com/technology/archive/2017/01/did-america-need-a-social-media-president/512405/ [Accessed 11 March 2017].
Forbes (2015) YouTube: How To Land A Job Using Social Media. Available from: https://www.youtube.com/watch?v=tSPVHMoKFhU [Accessed 12 March 2017].
Jobvite (2015) The Jobvite Recruiter Nation Survey. Available from: https://www.jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf [Accessed 11 March 2017].
Newman, J. (2015) Rolling Stone: Jon Ronson: Why We Should Forgive Justine Sacco. Available from: http://www.rollingstone.com/culture/features/jon-ronson-why-we-should-forgive-infamous-tweeter-justine-sacco-20150331 [Accessed 11 March 2017].
Noonan, L. (2017) Ft.com: Deutsche Bank scours social media to find talent. Available from: https://www.ft.com/content/84bcb7de-d425-11e6-9341-7393bb2e1b51 [Accessed 12 March 2017].
Ronson, J. (2015) Nytimes.com: How One Stupid Tweet Blew Up Justine Sacco’s Life. Available from: https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1 [Accessed 11 March 2017].
Snowdon, G. (2011) the Guardian: The rules of social recruiting. Available from: https://www.theguardian.com/money/2011/aug/19/rules-social-recruiting-linkedin-twitter-facebook [Accessed 12 March 2017].
Tapscott, D. (2014) World Economic Forum: Five ways talent management must change. Available from: https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/ [Accessed 12 March 2017].
The Employable (2014) TheEmployable: How blogging can help you get a job. Available from: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ [Accessed 12 March 2017].
Trend Micro (2015) YouTube: Your Social Media Privacy Settings Matter – Trend Micro. Available from: https://www.youtube.com/watch?v=QukDatUM31U [Accessed 12 March 2017].